The Crowne Plaza high-rise in Dallas, TX needed a modern update to its exterior while improving energy efficiency. Their outdated solar film was no longer effective, leading to high cooling costs and a dated appearance. Our team installed Vista NXA-35, a high-performance reflective window film that delivers superior heat rejection and a sleek, modern aesthetic. This case study explores how we transformed the building’s exterior while helping Crowne Plaza reduce energy consumption and enhance curb appeal.